INVITATION
The Regional Development Fund of Western Macedonia invites you to participate in the First Annual Cross-Border Seminar of the transnational EPICAH project, “Effectiveness of policy instruments for cross-border advancement of heritage”, funded by INTERREG EUROPE, on Tuesday, 5 December 2017, at 11:00, in the Regional Council hall of the Florina Regional Unit (Administration Building).
Seminar programme
10:30–11:00: Arrival and registration
11:00–11:20: Welcoming remarks by officials
11:20–11:30: Presentation of EPICAH and the role of the Region of Western Macedonia
11:30–12:10: Culture, environment & tourism: Modern tools for development and experience management. Evangelos Christou, Professor of Tourism Marketing and Director of the postgraduate programme “Tourism Business and Organisation Management” at the Alexander Technological Educational Institute of Thessaloniki
12:10–12:40: Good practices in culture, the environment & tourism in the Region of Western Macedonia. Representatives of Western Macedonia organisations
12:40–13:00: Discussion and conclusions
EPICAH aims to improve policy instruments for protecting and promoting Europe’s cross-border natural and cultural heritage through an exchange of experiences and good practices among organisations with substantial experience in developing strategies, projects and actions in this field.
EPICAH’s main challenge is to mobilise resources and develop policy supporting projects and actions that preserve, protect, promote and enhance cross-border natural and cultural heritage, with a view to strengthening the tourism appeal of cross-border areas.
The exchange of knowledge and experiences among partners and stakeholders will help address this challenge by developing proposals for new actions under current cross-border programmes, in future calls, or even proposals for a new framework for INTERREG programmes in the next programming period.
In this way, regions will improve the management of their natural and cultural heritage and add value to it through a shared approach to developing tourism activities.
Policy instrument examined in the Region of Western Macedonia
Western Macedonia Regional Operational Programme 2014–2020
Investment Priority 6c, “Conserving, protecting, promoting and developing natural and cultural heritage”, with emphasis on specific actions to develop networks of thematic cultural routes, events and cultural festivals, and to create and promote networks of accessible tourism destinations, including routes, infrastructure and transport for persons with disabilities.

